6 Reasons why a strong brand is important for your small business

Beyond just a memorable logo, good branding increases the value of a company, makes acquiring new customers easier & provides employees with direction and motivation. So what exactly is a brand?

The short answer to this is: EVERYTHING.

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.

Take it from Jinay Gala, a small business owner who learned first-hand just how important branding was to his success. Jinay founded Allo Innoware, because he wanted to provide Health First Kitchenware products that to only through online selling, to the audience in India. But to make it happen, he had to get the word out about her business.

Ramping up its brand helped Allo Innoware get attention, build trust and attract customers faster than any other Kitchenware brand of his time.

1. Branding improves recognition

One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

Jinay looked to the design team to create a logo that would better represent his business. They delivered a positive, modern, eco friendly design that conveyed growth and development. The finished logo is simple enough to be memorable, but powerful enough to make the right impression with customers.

2. Branding creates trust

Just as people are more likely to purchase from a business that appears polished and legitimate, families need to feel comfortable before committing to a child care program. The designed team used the business’s new logo on business cards, staff T-shirts and the outside of the building to give the business the professional image it deserved. Passersby and others who encounter the logo can now easily identify the business as a trusted brand.

In addition, he created a website with robust content that answered the questions and concerns the end customers have. To establish credibility, he explains what is the product made up of & how is it healthy. The website features the same look, feel and colors of the logo, reinforcing the sense that this business is a reputable, consistent expert in its field.

3. Branding supports advertising

Advertising is another important component of a brand. Both the medium chosen and demographic targeted for advertisements help build a brand. Allo innoware added its logo to apparel, packaging and printed materials to spread the word about the business and stand out from the competition.

The design team also recommended him to add the new logo on the lunchbox bags. This would offer yet another brand impression to end users friends and families, and it would turn the logo into a walking billboard — free advertising to get the business noticed.

4. Branding builds financial value

Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand often guarantees future business.

Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner. The greater a company’s devotion to building its brand value, the better the financial return from its efforts. A unified, consistent brand means Allo Innoware is well-positioned for any future expansion it wants to make.

5. Branding inspires employees

Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

6. Branding generates new customers

Branding can also help a business get word-of-mouth referrals. After all, would a client be able to tell a friend about Allo Innoware if they couldn’t remember the brand of the Healthy Kitchenware? The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.